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Stroh is the world’s premier overproof rum and an iconic image of Austrian heritage. When Sebastian Stroh distilled his first liquor in 1832 he began a success story that continues to grow every year. Many have tried to imitate Stroh but none have come close to matching the rich flavor of the secret Stroh family recipe. When Austrians are asked to name the cultural images of their country, they said the Vienna Boy’s Choir, Lipizzaner horses, Apfel-Strudel, and Stroh Rum.