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Fireball Cinnamon Whisky was the original flavored whisky on the market. It is smooth whisky with a fiery kick of red hot cinnamon. Try it on the rocks or in your favorite whisky cocktail. Fireball was first introduced in Canada in the mid ‘80s when a Canadian distiller developed the product. Fireball took an important turn when the Sazerac Company purchased the trademark rights in the United States and subsequently the world-wide rights.