This Absolut Unique is one of millions of uniquely designed bottles, containing regular, unflavored Absolut Vodka. One of a kind. Millions of expressions. With Absolut Unique, Absolut Vodka creates millions of uniquely designed bottles for a world of individuals.
Absolut Vodka introduces Absolut Unique—a limited edition of nearly four-million uniquely designed and individually numbered bottles.To make every bottle become a one-of-a-kind work of art, Absolut had to re-engineer the entire production process. It required a complex interaction of human and mechanical elements and a carefully orchestrated randomness to achieve the desired end result. Splash guns and color-generating machines were set up and complex coating, pattern, and placement algorithms were programmed in to ensure that no two bottles would be alike. Thirty-eight different colors were used and fifty-one pattern types were applied to the bottles. A striking look was achieved by color contrasts and a white, matte paper label that features each bottle's unique number.